Avoiding the word "vegetables" in commercials

The perception (and half-truth) of American children and their relationship with food is that they are processed food-ivores, and incapable of ingesting such victuals as (whispered) *vegetables.* This perception and taboo on vegetables is only furthered by recent commercials for Bush's Baked Beans and Progresso Soup.

Allow me to regale you with my grievances about these two commercials in epistolary format.


Dear Bush's Baked Beans,

Beans are legumes, not vegetables.

Sincerely, Informed Citizen

Dear Progresso Soup,

The actor that plays the father in your commercial pronounces "vegetables" in a way that makes me uncomfortable. He practiced it way too many times in front of the mirror.

Yours truly,
Uncomfortable Viewer

Dear Bush's Baked Beans,

The fact that there is twice as many grams of sugar than protein in your baked beans makes me sad.

Regards,
Disappointed Consumer

Here's the bottom line: I don't want to write these pathetic letters to these apparently uneducated companies. Reinforcing the idea that kids won't eat vegetables and thereafter replacing the fresh, whole veggies with canned beans and soup is doing nothing to help this sorry perception in our country.

source: progresso.com

So I'm asking you, informed citizen, uncomfortable viewer, and disappointed consumer, to not give in and to spread the word: "KIDS CAN LOVE VEGETABLES!"

We should all be advertising agents for Vegetables & Co., so children are not reduced to meek creatures who live on diets of "Brown Sugar Hickory" Baked Beans and "Chicken Cheese Enchilada Flavor" Soup.

More,
Gourmanda